BBA In Digital Marketing

 

Why build a career in the emerging field of Digital Marketing?

Digital Marketing

While surfing on the internet you must have come across various adverts along with promotional marketing messages. Many times while scrolling down your Gmail inbox, you must have seen promotional emails from various companies. Moreover, you must have found your social media profiles, often loaded with multiple image ads, video ads, video poll ads, carousel ads, instant experience ads, and stories ads. They all come under the purview of digital marketing. In the modern era, companies have moved away from traditional marketing methodologies and started exploring digital marketing. Several brands are using digital channels including email, websites, search engines and social media platforms to connect with the people all around the world and reaping out huge benefits.

BBA In Digital Marketing

Digital marketing is a way of promoting products using various online platforms. In other words, all the marketing efforts that use the internet or any electronic device comes under the array of digital marketing. Promoting products using the internet or digital media is a magic tool for brands and experiences as it is cost-effective, expands audience reach, increases engagement with prospective and current customers, establishes brand reputation, and solves customer problems in minutes. 

Scope of Digital Marketing in India

As per the report of Internet and Mobile Association of India (IAMAI), with 451 million monthly at the end of the financial year 2019 active users, India stands at the second position, only after China in terms of internet users. 

Digital Marketing In Roorkee

The report titled, “Internet in India 2019” said that nearly 2/3rd of the Internet population in India are daily users. In the age bracket of 16 to 29 are the most frequent internet users. In addition to this, today India has become the second-largest online market provider.  The growth of internet users has laid down a strong foundation for the growth of the digital marketing industry in the country. Because of the rate at which internet users are growing, people will become heavily dependent on the internet in the coming years. In the modern world, brands have also recognized the importance of digital marketing and they are moving forward to explore the huge potential of the field. Today, digital marketing skills are in high demand.  

Why Digital Marketing is an in-demand profession?

Gone are the days of traditional marketing, and today digital marketing has become something else. Over the past few years, online marketing has become a new form of media to promote goods and services. Now, the internet has become entwined with everything people do, so the importance of digital marketing has exponentially increased like never before. From big businesses to small ones, everyone is exploring the online marketing domain as it provides better growth options, high conversion rates, better ROI for the investment, and expands audience reach. 

 

Why Digital Marketing is an in-demand profession

Digital job opportunities are widening every day. High pay and multiple career choices are the salient features of the industry. Apart from these, in this domain lies massive job opportunities and great flexibility. One can choose to become a Digital Marketing Consultant, SEO Executive, Content Marketing Executive, Email Marketer, Conversion Rate Optimizer, Web Analytics Executive and Social Media Marketing Expert.

Best Digital Marketing Colleges in Uttarakhand

 Moreover, the idea of the Prime Minister of India of supporting digitization has further given a push to digital marketing jobs. It's an alarm for the youngsters who want to join a rewarding and exciting career.

 How to become a successful digital marketer?

For being a successful digital marketer you have to be smart, alert, and adaptive to the latest changes. You would need a number of analytical and technical skills that could only be developed by pursuing a degree or certification course in digital marketing. Having a degree will help you to stand apart from your peers in the industry. You will develop technical expertise and understand the new technologies that are a must for survival in the industry. Along with this, you will learn to maintain a striking balance between creativity and analytical thinking. With a degree, widened skill sets, and creativity you can become a big hit on digital platforms.   

 

BBA-specializations in digital marketing

Quantum University, Roorkee and University of Petroleum and Energy Studies, Dehradun are the few universities that provide degree courses in digital marketing. If you are looking for an inviting career, use some of the recommended resources, and begin your journey and start building your experience.  If you are deciding to break into this industry, there’s no better time than now. To excel in the field of digital marketing, set your goals, and begin to work on them.